Silo 07 · Notes
Things clients keep asking me
Short, practical posts on design, print, websites and video — written for business owners, not designers. No jargon, no listicles about the top ten fonts of the year.
Web
Your website's privacy policy, explained
If your site has a contact form, it collects personal data. What a privacy policy should say, in plain language.
5 min · Oct 2026
Video
Talking to camera without looking stiff
Framing, eye line, energy and what to do when you stumble. The setup that makes founders look natural on video.
5 min · Oct 2026
Web
Search Console: how Google sees your site
Free, a bit technical, and the only place Google tells you directly what it thinks of your website.
5 min · Oct 2026
Video
Drone shots: less is more
Aerial footage sets the scene beautifully, then gets boring fast. How to use it, edit it and stay within the rules.
5 min · Oct 2026
Web
The only analytics numbers you need
Most of Google Analytics is noise for a small business. The handful of numbers that tell you if the site is working.
5 min · Oct 2026
Video
MP4, MOV or ProRes? Video files explained
What the letters mean, which files to send your editor, and which version to upload to each platform.
5 min · Oct 2026
Web
Should your website be in Tamil too?
Who a Tamil version actually helps, how to structure two languages properly, and why it is not just a toggle.
5 min · Oct 2026
Video
Why your reel looks blurry after upload
The export settings that survive Instagram's compression, and the upload habits that quietly ruin quality.
5 min · Oct 2026
Web
Direct bookings for your homestay
Guests find you on booking apps, then check your website. What it needs to turn that visit into a direct booking.
5 min · Oct 2026
Video
Subtitle files or burned-in captions?
Burned-in captions always show; SRT files can be switched and translated. When to use which, and when to use both.
5 min · Oct 2026
Web
An NGO website donors trust
Registration details, real stories and transparent spending matter more than emotional banners. What to include.
5 min · Oct 2026
Video
Video on LinkedIn for B2B businesses
Founders talking, short explainers and behind-the-scenes clips: what works on LinkedIn and how to edit for it.
5 min · Oct 2026
Web
A coaching centre website parents trust
Batches, faculty and a demo class button matter more than a wall of toppers' photos. What to include.
5 min · Oct 2026
Video
Shorts or Reels: where should you post?
Same vertical format, different audiences and habits. Whether one edit can serve both, and what to change.
5 min · Oct 2026
Web
What home buyers check on a builder's website
RERA number, floor plans, location and construction progress: the details that earn a site visit.
5 min · Oct 2026
Video
Chapters and end screens, done properly
Small YouTube features that keep viewers on your channel. How they work and what to prepare in the edit.
5 min · Oct 2026
Web
An interior design portfolio that wins projects
Project stories instead of photo dumps, honest budget ranges and an enquiry form that filters out tyre-kickers.
5 min · Oct 2026
Video
B-roll: the footage that makes talking videos watchable
What to film besides the person speaking, how much of it, and why editors always ask for more.
5 min · Oct 2026
Web
A gym website that gets people through the door
Plans, timings, trainers and a trial class: what a fitness website needs, and the claims to avoid.
5 min · Oct 2026
Video
Writing a 60-second script
About 150 words, four parts, written to be heard rather than read. A template you can fill in tonight.
5 min · Oct 2026
Web
A salon website that fills the diary
Booking or WhatsApp, a readable price list and real photos of your work: what turns a visitor into an appointment.
5 min · Oct 2026
Video
Animated explainer or live action?
Software and services suit animation; physical products and people suit filming. How to choose, and what each costs.
5 min · Oct 2026
Web
A website for your CA practice
Clear services, real people and easy contact, within the professional rules that apply to chartered accountants.
5 min · Oct 2026
Video
The event recap video, delivered fast
A recap posted two days after the event gets shared. One posted three weeks later gets ignored. How to plan for speed.
5 min · Oct 2026
Web
What parents look for on a school website
Admissions, transport, facilities and notices: the pages that answer parents' questions before they call.
5 min · Oct 2026
Video
Testimonial videos that don't feel scripted
Who to ask, what to ask, how to film it on a phone, and why 45 to 60 seconds is usually enough.
5 min · Oct 2026
Web
Your domain expired. Now what?
Grace period, redemption, auction: what happens after a domain lapses, how to recover it, and how to never face it again.
5 min · Oct 2026
Video
Your reel has three seconds
Six opening types that stop the scroll for small businesses, and why the hook has to be planned before you shoot.
5 min · Oct 2026
Web
Getting email on your own domain
Hosting email, Google Workspace or Zoho? What each costs you in effort, and the settings that keep you out of spam.
5 min · Oct 2026
Video
Your video's real problem is the sound
Viewers forgive shaky footage but not bad sound. What clean-up can fix, what it can't, and how to record better next time.
5 min · Oct 2026
Web
Why your website says "Not secure"
What SSL and HTTPS really do, why most sites never need a paid certificate, and how to clear the browser warning.
5 min · Oct 2026
Video
Colour correction or colour grading?
One fixes problems, the other sets a mood. Why mixed cameras and phone footage need both, and what to ask for.
5 min · Oct 2026
Web
What hosting your website actually needs
Shared, VPS or managed? What a small business site really needs, and the renewal and backup traps to check first.
5 min · Oct 2026
Web
Shopify or WooCommerce for an Indian store?
Platform fees, extra transaction fees with Indian gateways, GST invoices and upkeep: how the two compare for a small store.
5 min · Oct 2026
Web
Taking UPI payments on your website
Payment links, buttons or a full gateway: the simplest way to take UPI and card payments on a small site, and what it costs.
5 min · Oct 2026
Web
What to write on your website
Page-by-page prompts for the content only you can provide, so your website launches on time and actually says something.
5 min · Oct 2026
Video
Property walkthroughs that get enquiries
Room order, steady pacing, floor plans and the details buyers need on screen. How to shoot and edit a property video that sells.
5 min · Oct 2026
Web
Does your website need a redesign?
Seven checks you can run on your phone in ten minutes, and how to tell a quick fix from a full rebuild.
5 min · Oct 2026
Video
Product videos that work as ads
Hook in two seconds, product on screen early, captions for silent viewing, and several cuts to test against each other.
5 min · Oct 2026
Web
Why your website is slow on mobile
Your site is fast on office Wi-Fi and painful on a phone. The four usual causes, and what to fix first.
5 min · Oct 2026
Video
One shoot, every video size
9:16, 16:9, 4:5, 1:1 — which platform wants which, and how to shoot so one video works everywhere.
5 min · Oct 2026
Web
.in or .com: which domain should you buy?
Trust, Google, renewal costs and spelling. Which ending suits your business, and why buying both is often smart.
5 min · Oct 2026
Video
Thumbnails that work at phone size
Most people see your thumbnail the size of a stamp. Design for that: one subject, few words, strong contrast.
5 min · Oct 2026
Web
What a restaurant website really needs
A menu people can read on a phone, real photos, timings, maps, and a sensible plan for delivery apps and direct orders.
5 min · Oct 2026
Video
Why your business reel got muted
Business accounts play by different music rules. What "copyright-free" means, and where to get music you can safely use.
5 min · Oct 2026
Web
The WhatsApp button, done properly
The click-to-chat link, a prefilled first message, where to put the button, and how to tell which pages bring chats.
5 min · Oct 2026
Video
How long should your corporate video be?
It depends on where people will watch it. Practical lengths for website, LinkedIn, events, investors and training.
5 min · Oct 2026
Web
Your contact form might be losing leads
Forms break silently, and nobody notices for months. Where the enquiries go, and a five-minute test to run monthly.
5 min · Oct 2026
Video
How to give video feedback that works
What counts as a revision round, why two is normal, and how timestamped notes save you money and days.
5 min · Oct 2026
Web
WordPress, Wix or custom: which should you pick?
Three ways to build a business website, compared on cost, editing, ownership and speed.
5 min · Oct 2026
Video
One recording, ten clips
How to turn a podcast or long YouTube video into a month of reels and shorts, and how to record so it's easy.
5 min · Oct 2026
Web
What patients look for on a clinic website
Timings, location, doctor details and an easy way to book. What a clinic website needs, and what it should avoid.
5 min · Oct 2026
Video
Why your wedding video takes weeks
Hours of footage, several cameras, music and story. Where the editing time goes, and what you can do to get it sooner.
5 min · Oct 2026
Web
Is Instagram enough, or do you need a website?
Instagram is great for attention. Here is what it can't do for your business, and when a simple site pays for itself.
5 min · Oct 2026
Video
Shooting on a phone for a professional edit
Your phone is good enough. Light, sound and a steady hand decide whether the edit looks professional.
5 min · Oct 2026
Web
Why your website isn't showing on Google
First check whether Google has your site at all. Then work through the five causes behind most small business cases.
5 min · Oct 2026
Video
What a YouTube editor should cost per video
Per video or per month, India or abroad: what moves the price of editing a YouTube video, and how to budget for it.
5 min · Oct 2026
Web
Google Business Profile or website: which first?
The free Maps listing and your own website do different jobs. Which to set up first, and how they work together.
5 min · Oct 2026
Video
Teaser, highlight or full film?
Three wedding videos with three different jobs. Typical lengths, who watches each one, and how long they take.
5 min · Oct 2026
Web
How many pages does your website actually need?
The five pages most small businesses should start with, what goes on each, and when one page is plenty.
5 min · Oct 2026
Video
How to send footage to your editor
Original files, sensible folders and timestamped notes. The ten-minute handover that saves a week of back-and-forth.
5 min · Oct 2026
Web
Landing page or website: where should your ads go?
One page with one job, or a full site with many. Which to build first, and where your ad clicks should land.
5 min · Oct 2026
Video
Why one reel costs ₹300 here and ₹15,000 there
What actually changes the reels editing price per video, and what cheap quotes quietly leave out.
5 min · Oct 2026
Web
What it really costs to keep a website alive
Domain, hosting, updates and edits: the yearly bill for a static site vs WordPress, and the renewal-price trap.
6 min · Oct 2026
Web
Who actually owns your website?
If your designer vanished tomorrow, could you renew your own domain? The five logins to hold before you pay.
6 min · Sep 2026
Why your logo looks wrong on the signboard
A mark that works on screen can fall apart in vinyl. What to check before the fabricator cuts.
6 min · Jul 2026
Business
What to send a designer before asking for a quote
Five things that let anyone price your job accurately on the first reply instead of the fourth.
4 min · Jul 2026
CMYK, bleed and the three files every printer wants
The vocabulary that saves you a reprint, explained without design jargon.
7 min · Jun 2026
Why your photos look fine on screen and bad in print
The resolution and colour gap between a phone screen and a printed page, and how to close it before the file goes to press.
5 min · Jun 2026
Video
Most people watch your video with the sound off
Captions are not optional any more. What that means for how the edit is built.
4 min · May 2026
Design
Designing in Tamil and English together
Why bilingual material often looks unbalanced, and the type choices that fix it.
8 min · May 2026
Business
How many logo concepts should you actually get?
Ten concepts sounds generous. Here is why three considered ones give a better result.
5 min · Apr 2026
Design
Your Instagram grid is not a portfolio
An honest answer for small Chennai businesses on why a feed of posts doesn't replace a proper case study.
6 min · Apr 2026
73 posts
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