What home buyers check on a builder's website

01

Registration details, visibly

Buyers and their families check RERA registration. Show the project's registration number and a link to the state RERA website listing on the project page, not hidden in the footer. In many states, advertisements for registered projects are required to display the registration number and the RERA website address, so this is a compliance point as well as a trust one.

Show approvals and key legal details clearly, or explain how buyers can request the documents.

02

Floor plans that are easy to read

Floor plans are the most viewed pages on most project sites. Show each unit type with carpet area clearly stated, a clean plan image that can be zoomed on a phone, and the facing direction. Many buyers in Tamil Nadu care about vastu and facing, so mention it. Downloadable PDFs are useful, but the plans should be viewable on the page too.

State areas consistently, and be clear whether a figure is carpet area or another measure. Mixed measures erode trust quickly.

03

Location, honestly

Show the exact location on a map, with real travel distances to schools, hospitals, the nearest metro or bus terminus, IT parks and main roads. Buyers check these themselves, so exaggerated claims like "5 minutes from the airport" backfire. Photos of the actual surroundings, the approach road and the neighbourhood help families picture living there.

04

Construction progress updates

For under-construction projects, a progress section with dated photos every month or two is one of the strongest trust signals a builder can show. It answers the question every buyer worries about: is this project actually moving? It also reassures existing buyers, who share the page with relatives.

Take the photos from the same few positions each time, so visitors can see real change from month to month. Add a one-line note with each update, such as "Fourth-floor slab completed", and the date. A short drone or walkthrough clip every quarter works well too, and doubles as content for social media and WhatsApp updates to buyers.

05

Amenities without the fluff

List amenities clearly: what is included, its size and its location in the project. "Clubhouse" means little; "Clubhouse with gym and multipurpose hall on the ground floor of Block B" means something. Mark renders as artist's impressions, and keep them consistent with what will actually be built.

06

An enquiry flow sales can use

Enquiry forms should go straight to the sales team, with the project name, the unit type of interest and the source of the enquiry recorded. A WhatsApp button and a click-to-call number work well on mobile. Add a simple "book a site visit" option with preferred dates. The website's job ends at the enquiry; what matters next is how fast someone calls back.

One project, one page

Builders with several projects often put everything on one long page, or bury projects in a menu. Each project deserves its own page with its own address, plans, RERA details, gallery and enquiry form. That page can then be used in ads, shared on WhatsApp and found in Google searches for the project name.

Every project needs its own address on the web.

Completed projects belong on the site too. A track record of delivered projects, with photos of families actually living there and handover dates, is the best argument for buying the next one.

What should a real estate project website include?

RERA registration details, floor plans with carpet area, honest location information, amenities, construction progress updates, and an enquiry flow that goes straight to sales.

Do builders need to show the RERA number on their website?

In many states, advertisements for registered projects must display the RERA registration number and the authority's website. Check your state's current RERA rules.

Should each project have its own page?

Yes. A dedicated page for each project can be used in ads, shared on WhatsApp and found by people searching for the project name.