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Cost guide · updated August 2026

Logo design cost in Chennai

Quotes in this city run from ₹1,500 to well over ₹1,00,000 for what sounds like the same job. The gap is almost never about talent. Here is what actually sits behind each number.

Short answer

₹8,000 – ₹22,000

What most small and mid-sized Chennai businesses pay a freelancer for a logo they can use everywhere.

What each price band gets you

Including the bands I don't offer, so you can see where my rates sit.

Price band
What you typically get
Who it suits

₹1,500 – ₹3,000

Marketplace / template

A stock icon paired with a typeface, often sold to several businesses. Usually no vector source and no single-colour version.

Nobody who plans to print signage. Fine for a temporary internal project.

₹8,000 – ₹12,000

Freelance, starter

Three original concepts, two revision rounds, full file pack including single-colour versions for vinyl and embroidery.

New businesses, small retail, clinics, anyone needing one solid mark.

₹12,000 – ₹20,000

Freelance, with essentials

The mark plus stationery, social profile kit and a one-page usage sheet so your team applies it consistently.

Businesses that print, post and hand out material every week.

₹22,000 – ₹60,000

Identity system

Typography and colour system, signage and packaging applications, and a guidelines document.

Brands with a rollout across shops, packs, uniforms and a website.

₹1,00,000+

Agency / studio

Research, naming, strategy workshops, several presentations and a team on the account.

Companies where the brand decision has to survive a boardroom, not one owner.

Six things that move the price

  • Number of applications

    A mark alone is one job. A mark plus stationery, signage, packaging and social templates is four more.

  • Bilingual lockups

    A Tamil version isn't a translation — it's a second piece of lettering drawn to match the first.

  • Custom lettering

    Setting an existing typeface well is quick. Drawing letterforms from scratch takes days and costs accordingly.

  • Number of decision-makers

    One owner approving is fast. A committee of five means more rounds, and rounds are the real cost in design.

  • Deadline

    Anything that pushes other work down the queue carries a 25% surcharge. A comfortable date costs nothing extra.

  • Guidelines document

    A one-page usage sheet is included above ₹14,000. A full brand book is a separate piece of work.

My logo packages

STARTER

₹8,000

  • 3 concepts
  • 2 revision rounds
  • Vector + raster files
  • Black, white, single-colour
  • 5 working days

MOST CHOSEN

₹14,000

  • Everything in Starter
  • Business card & letterhead
  • Social profile kit
  • One-page usage sheet
  • 8 working days

IDENTITY SYSTEM

₹22,000+

  • Everything in Logo + essentials
  • Typography & colour system
  • Signage & packaging application
  • Brand guidelines PDF
  • 2–3 weeks

Prices exclude GST. 50% advance books the slot. Rush delivery adds 25%.

Cost questions

Why is ₹1,500 for a logo a bad deal?

At that price the mark is almost always a stock icon set in a common typeface, sold to other businesses too. You usually get a PNG and no vector, which means it cannot be cut in vinyl or embroidered without being redrawn — a cost you pay later.

Is a more expensive logo actually better?

Not automatically. Above roughly ₹25,000 you are mostly paying for scope and process — more applications, more stakeholders, research and documentation — not for a better-drawn mark. Decide which of those you actually need.

What is included in your ₹8,000 package?

Three original concepts, two revision rounds, and the full file pack: AI and SVG vectors, PNG with transparency, JPG, favicon, plus black, white and single-colour versions. Delivered in five working days.

Do I pay extra for the source files?

No. Editable source files transfer to you on final payment, always. If anyone quotes you a separate charge to release working files, treat that as a warning.

Can I pay in instalments?

Fifty per cent books the slot and the balance is due on delivery of final files. For identity systems above ₹22,000 I split it into three payments across the project.

What does a redesign cost compared with a new logo?

Usually the same or slightly less, because part of the direction already exists. It is rarely cheaper by much — the work is in deciding what to keep, and that takes judgement rather than time.

Related

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Tell me the business and where the logo needs to appear. You'll get a fixed quote, not a range.

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