Packaging Design in Chennai | Labels, Pouches & Cartons — Kavin Arulraj
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From ₹8,000 per SKU · dieline-accurate

Packaging design in Chennai that survives the shelf.

Your pack competes with six others at arm's length, in bad light, with nobody there to explain it. Everything I design gets tested in exactly that situation before you approve it.

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PouchesBottle labelsFolding cartonsJars & tinsShipper boxesSticker setsPouchesBottle labelsFolding cartonsJars & tinsShipper boxesSticker sets

Formats I work in

Priced per SKU. A range sharing one template costs far less per pack than four separate designs.

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What it involves
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The shelf test

Before you approve anything, I print the front panels at actual size, mount them on dummy packs and stand them beside your real competitors bought from a shop nearby. Then I photograph the row from two metres and look at it as a phone thumbnail.

Concepts that looked strongest in a presentation routinely vanish in that row. Finding out at that stage costs an afternoon. Finding out after a print run costs the run.

The compliance side

Food and cosmetic packs carry mandatory declarations. Fitting them without wrecking the design is most of the craft.

  • FSSAI block

    Licence number, veg or non-veg mark, and the declarations set at legible size, not hidden in 4pt type.

  • Net weight & MRP

    Placed where legal metrology expects them, with room for the batch and date stamp your filler adds later.

  • Ingredients & allergens

    Set as a proper text block that stays readable as the list grows in a later revision.

  • Barcode

    At scannable size with quiet zones intact, on a flat area away from seals and gussets.

  • Bilingual copy

    Tamil and English set at matched weight, planned into the layout rather than squeezed in at the end.

  • Dieline accuracy

    Drawn to your converter's template so nothing important lands on a fold, a seal or the tear notch.

Recent packaging

Print & packaging portfolio →

Filter coffee, four blends

One template, colour-coded bands, designed at 60g first.

Packaging FAQs

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Got a dieline from your converter?

Send it across. If you don't have one yet, the pack size and material are enough to start.

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