Portfolio · Branding & identity
Marks that have to work on a shutter
Identity work for businesses in Chennai that print, paint and stitch their logo far more often than they post it. Every mark here was tested at signboard scale before it was approved.
- Projects8
- Typical timeline1–3 weeks
- From₹8,000
Textile exporter identity
2025Wordmark and woven-label system for a Tiruppur exporter shipping under three sub-brands.
Mark · labels · stationery
Paediatric clinic
2024A calm mark for a practice in Adyar, plus signage and appointment stationery.
Mark · signage · print
Filter coffee roaster
2026Kept the colour customers already recognised, fixed everything else around it.
Rebrand · packaging
Auto parts distributor
2025Bilingual wordmark built to survive vinyl cutting at shutter width.
Mark · signage
Tuition centre
2024A single mark that works on a board, a notebook and a WhatsApp display picture.
Logo only
Cloud kitchen
2025One parent mark with three cuisine sub-marks, sharing a single sticker template.
Identity system
Chartered accountancy firm
2024Forty-year-old practice modernised without losing what long-standing clients recognised.
Rebrand · stationery
Gym chain signage
2023One mark, four branch boards, each a different width and lit differently at night.
Signage rollout
What an identity project includes
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The mark
Three concepts, one refined, drawn as vectors and tested at both extremes of scale.
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Colour & type
A small palette with print references, and typefaces that have a Tamil counterpart where needed.
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Applications
Card, signage, packaging, invoice, social profile — whichever ones your business actually uses.
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Usage rules
Short enough that your team reads it: minimum size, clear space, and what not to do.
Other categories
Starting a brand, or fixing one?
Tell me what the business does and where the logo has to appear. That's enough to quote from.